Soda Social

Graphic design and branding project for a modern-day soda shop.

Six different Soda Social branded iced drinks in clear cups, each with distinct colorful labels and garnish like lemon slices.

Tools

Figma, Canva, Pexels, Pinterest

Project Overview

The goal of this project was to design and develop a brand for a modern-day soda shop. The most popular sodas in today's time have added ingredients and sugars that are inherently delicious yet unhealthy. Homemade sodas with natural ingredients can be a beneficial alternative of satisfying one's cravings without extra ingredients. As someone who is not fond of cocktail lounges or bars, I would love to go to a soda shop similar to the soda fountains of the 20th century to socialize and try new types of drinks without worrying about how it would affect me later. Thus, I am creating the brand design for my dream soda shop: Soda Social.

Stylized illustration of two lemon wedges with two green leaves on the top left and bottom right corners over three vertical beige bars on black background.

Research

Coca-cola

  • Purpose is to "refresh the world and make a difference" (About Us).
  • Red is the main color associated with Coca-cola.
  • High social impact in communities around the world with clean marketing design.

Pepsi

  • Pepsi aims to be the global leader in "beverages and convenient food" (About Us | Contact Pepsi).
  • Blue is the main color associated with the Pepsi brand along with its logo.
  • Aims to compete with Coca-cola in terms of taste, nutrition, and sustainability.

Olipop

  • Prebiotic soda that is healthy thanks to added fibers and less sugar (OLIPOP FAQs)
  • Main color seems to be a light beige.
  • Colors and logo change according to flavors on the cans.
Illustration of flowing brown liquid with floating light blue ice cubes.

Brand Goals

Soda Social

  • Mission: Build a positive environment with good vibes and delicious drinks.
  • Vision: Foster friendships, create memories, support community.
  • Personality: Friendly, cozy, fun, innovative, family, welcoming, cheery

Colors and Typography

Colors

Four color swatches displayed horizontally with hex codes: dark magenta 992A54, soft pink F2B8CE, dark teal 205453, and light turquoise 67D4D2.Grid of eight color swatches with hexadecimal codes: teal (259492), pale yellow (F8F7C5), white (ffffff), light gray (D1D1D1), pink (E36D9A), mustard yellow (D3D05B), medium gray (676767), and black (101010).
  • Colors based off soda shops and ice cream shops from the 1940s and 50s that had pink and teal colors.
  • Yellow added as a tertiary color to provide balance as the triad of colors mimic the primary colors red, blue and yellow.
  • Colors are bright and inviting yet also muted enough to not overwhelm customers.

Typography

Typography sample showing the Figtree font family with different sizes and weights labeled as H1 to Caption.
  • Fascinate Inline used for the Soda in Soda Social. While it mimics font that could be used for a sport like F1 or racing,
  • Forum used for the Social in Soda Social because it has a slight serif. It is a very classy font, which can be associated with the social clubs in the 18th, 19th, and early 20th centuries.
  • Figtree is a sans serif font that allows for a variety of styles including extra bold and italicized. It is used in all the content for the mockups as headings and body text.

Mockups

Printed

Poster advertising new flavors.

Promotional image for Soda Social sparkling drinks featuring two glasses labeled Sparkling Strawberry and Pop of Lavender with lemon slices, surrounded by stylized strawberries and lavender illustrations on a pastel background.

A6 size advertisement for rewards program called the Carbonation Club.

Promotional card for Soda Social's Carbonation Club offering points per purchase, a free soda every 25th purchase, exclusive events, taste testing, and discounts.

A6 size document for rewards members to vote on test flavors.

Soda Social logo above 'Carbonation Club' and a poll to vote on favorite test flavor: April Fool’s Pickled Apple, Fall’s Pear and Cardamon, Summer’s Blackberry Pie, with a note on test flavor market interest.

Printed label for glass soda bottles.

Pink soda label with strawberries surrounding the words 'Soda Social Est. 2026', 'Sparkling Strawberry' text, nutrition facts, and ingredients listed.

Digital

Instagram post for new spring flavors.

Three glasses of soda labeled Soda Social with lemon, lavender, and berry themes on pastel backgrounds and the text Grow new memories with these classic spring time flavors.

Instagram advertisement for a karaoke night at a Soda Social shop.

Flyer for 'Sodas and Songs' event on January 18th, 2026, 7pm-10pm, featuring a woman singing with a microphone on stage and text inviting to make friends, try new drinks, and sing along.

Conclusion